ZØDA
Brand Identity | Packaging
This zero-calorie soda brand was born from my caffeinated seltzer addiction and beverage packaging obsession. The use of zeros in the brand identity inspired the tech style, which led to the inclusion of pixelated fruit. I was able to incorporate fun type into the packaging and practice my layout skills in a new context. This assignment was a design sprint, which also showed me how to come up with a complete brand guide in a shorter period of time.
Brand Identity
Z0DA's logo features a logotype mark, with the letter "O" replaced by a zero, which is also used in the brand's patterns. The zero element is derived from Z0DA's zero-calorie soda focus and is used throughout the brand identity.
Packaging Design
To depict the various flavors, I designed pixelated fruit illustrations. The can design features a limited color palette of five main colors, with the fruit designs simplified to maintain consistency. The cardboard carrier for a pack of cans displays the recurring zero pattern.
Merch Design
In order to extend the reach of the brand beyond its primary product, I developed a range of merchandise that included t-shirts, stickers, and a mini fridge. These items would be available for purchase by brand enthusiasts or could be included in PR packages sent to influencers to increase online promotion of the brand.
Advertising
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
